Fusion, a leading provider of environmentally friendly chemistries for the metalworking industry, proudly announces the appointment of Bill Oeters as Business Advisor. With a distinguished career spanning decades in the metalworking sector, Oeters brings invaluable expertise and leadership to Fusion as the company embarks on its journey towards national expansion.
Oeters is a widely respected figure in the industry, renowned for his role as the cofounder of Galaxy Industries in 2002, where he successfully grew the business to $50 million before orchestrating its acquisition by Dubois in 2012. His entrepreneurial spirit, coupled with his strategic acumen, has been instrumental in driving growth and innovation within the metalworking domain.
In his new capacity at Fusion, Oeters will work closely with Matt East, the Owner of Fusion, to propel the company’s trajectory from a regional player to a national metalworking company. With Fusion’s rapid growth in recent years, fueled by its commitment to environmentally friendly chemistries, Oeters’s guidance comes at a pivotal moment for the company.
Fusion has garnered acclaim for its revolutionary product, Hybrid Cool™, which has emerged as a game-changer in metal cutting fluids. Hybrid Cool™ boasts unrivaled performance as the highest-performing semi-synthetic coolant in the market, delivering superior lubricity that surpasses industry giants. Notably, Hybrid Cool™ sets a new standard with zero reportable VOC (volatile organic compounds), aligning seamlessly with Fusion’s dedication to sustainability and environmental responsibility.
Commenting on his appointment, Bill Oeters expressed his enthusiasm for joining Fusion and contributing to its ascent in the industry. “I am thrilled to be part of Fusion’s journey and to work alongside Matt East and the entire team. Fusion’s commitment to innovation and sustainability resonates deeply with me, and I am eager to leverage my experience to support the company’s expansion goals.”
Matt East, Owner of Fusion, shared his excitement about Oeters’s addition to the team, stating, “Bill Oeters’s track record of success and deep understanding of the metalworking landscape make him an invaluable asset to Fusion. With his guidance, we are confident in our ability to scale Fusion into a national force while continuing to deliver cutting-edge solutions to our customers.”
With Bill Oeters onboard, Fusion is poised to redefine the metalworking industry landscape, driving innovation, sustainability, and growth on a national scale.
